How a Grammy-Winning Album is Bridging Cultural Divides
On November 14, 2025, at the Grammy Awards in Miami, 20-year-old Ana Castela took the stage to accept her award for Best Sertaneja Music Album in Portuguese. The Brazilian singer’s live album, Boiadeira Internacional (Ao Vivo), was a defining moment not just for Ana but for the entire genre of sertanejo music. Her victory is a testament to the universal appeal of Brazilian culture and its ability to resonate on the world stage.
Boiadeira Internacional (Ao Vivo) is a love letter to Ana’s roots. Recorded in the vibrant tri-border region of Brazil, Paraguay, and Argentina, the album captures the heart and soul of sertanejo music. The project goes beyond traditional rhythms, blending them with modern production techniques to create a sound that is distinctly Ana’s own. This fusion of past and present has helped her bridge the gap between local traditions and global audiences, paving the way for a new era of sertanejo.
Ana’s ability to connect with fans on a deep emotional level has been a cornerstone of her success. Her songs touch on universal themes such as love, family, and resilience, making her music relatable to listeners from all walks of life. Her sold-out international tour in Portugal earlier this year further solidified her status as a global icon. Thousands of fans filled arenas to experience her performances, proving that sertanejo’s message is truly universal.
In addition to her live performances, Ana’s digital success is unparalleled. With over 16 million monthly listeners on Spotify and billions of views on YouTube, she has become a household name in the digital music era. Her ability to leverage technology to amplify her reach is a testament to her vision and adaptability as an artist.
Everton Albertoni, her producer at AgroPlay Music, emphasized the significance of this Grammy win. “Ana Castela is leading a revolution in sertanejo music,” he said. “This is not just a win for her—it’s a win for the genre and for Brazilian music as a whole. We are excited for what’s to come in 2025.”
As Ana herself has said, “Music is about connection, and sertanejo is my way of sharing my story with the world.” With her Grammy in hand and an ever-growing international fanbase, Ana Castela is not just a star—she’s a cultural ambassador for Brazil.
