Subtitle: The layoffs, which affect various departments including Fashion and Fitness, reflect Amazon’s continued focus on operational efficiency and innovation.
Amazon has announced the layoff of 200 employees from its corporate offices as part of a broader effort to streamline operations and improve efficiency. The cuts primarily impact employees in various roles, including those within the company’s Fashion and Fitness team, which oversees the marketing and curation of apparel, footwear, accessories, and fitness equipment.
As part of Amazon’s restructuring within its North America Stores team, the company aims to better position itself for growth by optimizing team structures. The layoffs, which span multiple U.S. locations including San Diego, come at a time when Amazon is reexamining its internal processes to move faster and innovate more effectively for customers.
A company spokesperson emphasized that the restructuring is intended to enhance Amazon’s efficiency and innovation capabilities, even as the company faces some difficult decisions. “We’ve made the difficult decision to eliminate a small number of roles,” the spokesperson said, adding that the company is committed to supporting affected employees through their transitions.
Amazon’s Fashion and Fitness division (F2) has also seen changes, with several employees in merchandising, data engineering, and account management being affected by the layoffs. While the company has continued to recruit for roles across multiple locations, including Washington, New York, and Texas, the full impact of these openings remains uncertain as the company reassesses its strategy.
In addition to the job cuts, Amazon recently discontinued its “Try Before You Buy” program for apparel and footwear, which was introduced in 2018. While the program’s closure coincided with the layoffs, Amazon clarified that the two events are not directly related.
These restructuring efforts come as part of CEO Andy Jassy’s broader push to optimize Amazon’s operations and reduce its workforce in response to changing market conditions.
