Liv Arnold isn’t just a celebrated romance author—she’s a savvy PR strategist who launched her own career into the spotlight. Breaking the stereotype of the typical romance writer, Arnold brought her own personality to the genre, tackling real-life issues like mental health in her steamy, character-driven novels. As the Director of Public Status PR, she crafted her public image, making her one of the most talked-about authors in the romance world today.
A Voice in Public Relations
Liv Arnold has carved out a unique space for herself in both the literary and PR worlds by taking control of her author brand. Challenging the stereotype of the frumpy, middle-aged romance writer, Liv, who has previously been featured in men’s magazines, used her youthful energy and bold voice to stand out in the industry.
“While many erotic romance novels feature sex scenes, I advocate for sex positivity and consent in my stories. From my personal experience with anxiety, I create relatable characters who face real-life challenges,” Liv says.
As the Director of Public Status PR, she has gained recognition for her commentary on the royal family for The Daily Express. What sets Liv apart in the PR industry is her ethical approach—she believes in delivering tangible results rather than merely accepting payment for pitches, a guarantee that has earned her the trust of small business owners and fellow authors seeking meaningful media coverage.
The Power of the Written Word
Liv’s novel, Stepping Stone, is not just a romance but an exploration of mental health. The male protagonist’s struggles with PTSD, anxiety, and depression are drawn from real-life inspiration—an acquaintance who served in Afghanistan. The personal connection to her characters adds a layer of authenticity and empathy that resonates with readers. Liv’s dedication to mental health extends beyond the pages of her book; some of the profits from Stepping Stone are donated to the Anxiety and Depression Association of America, a cause close to her heart.
A New Chapter in Mental Wellness
Having struggled with anxiety for most of her life, Liv became dependent on Valium, often taking more than the prescribed amount. Traditional treatments like cognitive-behavioral therapy and medication failed to provide the relief.
“I discovered the Wim Hof method, cold therapy, and physical activities. These practices helped me manage anxiety, alongside cold showers, 20-hour fasting, and martial arts, like Brazilian jiu-jitsu and Muay Thai,” Liv says.
Despite her initial hesitation—having never engaged in sports or physical activities growing up—Liv found comfort through martial arts. The disciplines of jiu-jitsu and Muay Thai have become her mental health reset, helping her build confidence and resilience. Liv admits that sometimes her anxiety is at its peak until she steps onto the mat, where the physical exertion clears her mind and centers her focus.
Recognition and Influence
Liv’s influence extends beyond her books and PR expertise. She has graced the covers of renowned magazines such as Harper’s BAZAAR, Playboy, InStyle, Grazia, and FHM, where she has discussed her work, mental health and sexual wellness. As an erotic romance author, Liv has also established herself as a sex advice expert for Cosmopolitan, where she offers empowering guidance from a female perspective on making sex both pleasurable and fulfilling.
“Everyone deserves mind-blowing sex without shame, and embracing desires while trying new things,” she says.
Her insights have not only appeared in Cosmopolitan but have also been featured in other major media outlets.
All of this has made Liv Arnold not just a successful author, but a distinctive figure in both the literary and PR landscapes. By strategically leveraging her own image, she’s challenging the stereotype of the frumpy romance writer and making her face as recognizable as her books. Her advocacy for sex positivity and consent elevates her stories, encouraging a cultural conversation that everyone deserves to embrace their desires without shame. Her openness about anxiety allows her to write relatable characters, dismantling the notion that romance novels are all fluff and no substance. Through her bold approach, Liv Arnold has built a loyal following, earned the respect of peers, and cemented her role as both an author and a voice to be reckoned with in an industry where standing out is an achievement in itself.
For more information about Liv Arnold and her work, visit www.livarnold.com and Public Status PR.
Team Credits:
Model and author: Liv Arnold @liv_au
Photographer: Mark Fitzgerald @markjfitzgerald
Hair and Make-up: Helena Levic @theethicalmuamelbourne
PR: Public Status PR @publicstatuspr
