In a strategic move to engage Gen Z travelers, Morocco’s National Tourism Office (ONMT) has unveiled a novel initiative titled “Trend House,” designed to harness the power of TikTok to boost tourism. The project involves a select group of TikTok influencers, known for their substantial followings and influence on the platform, who are tasked with showcasing Morocco’s rich culture, diverse cuisine, and vibrant activities.
This initiative, launched in Rabat this week, sees ten popular TikTok content creators immersing themselves in the Moroccan experience. The influencers, each specializing in niches like travel, culture, water sports, and gastronomy, have embarked on a journey across various Moroccan cities to capture and share the essence of the nation’s varied tourist attractions.
The “Trend House” acts as a creative hub where these influencers can create engaging content that highlights the allure of Morocco as a travel destination. This effort is particularly focused on promoting Morocco’s “City Break” experiences in cities like Marrakech and Essaouira, as well as the “Desert and Oasis Adventures” in the scenic Ouarzazate.
By tapping into the virality and global reach of TikTok, the ONMT aims to position Morocco as a top destination for young travelers, promoting not only its historical landmarks but also its modern, dynamic tourist offerings. This approach marks a significant pivot in tourism marketing strategies, directly targeting the new generation of digital-savvy travelers and their preferences for authentic and immersive travel experiences.
